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ABC’s Modern Family: Why No Toyota Terror?

An article in this week’s Advertising Age and Automotive News (they’re sister publications) investigates why the family in the new hit sitcom ‘Modern Family’ “still drives Toyota product.” The author found it “jarring” that the family “chatted happily while traveling in, of all things, a Toyota.” The answer: Toyota paid for product placement, the contract

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ABC’s Modern Family: Why No Toyota Terror?

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March 9th, 2010 | Category: articles on cars | Leave a comment

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