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And therein lies the number-one problem with U.S. automakers : no one wants the cars they’re manufacturing. The problem isn’t the cost of labor, which many would like us to believe, though it’s easy to play the union straw-man game here. True, on first glance, … They could do the same with retro pick-up trucks and other specialty vehicles like the classic “country-squire” station-wagons (complete wih wood-panelling) and the El Camino. 2. Make U.S. Luxury Cars Status …

And therein lies the number-one problem with U.S. automakers : no one wants the cars they’re manufacturing. The problem isn’t the cost of labor, which many would like us to believe, though it’s easy to play the union straw-man game here. … Create a Hot American-Made Hybrid : Why has Detroit let Toyota dominate this market with its Prius? Americans buy hybrids to be “green” and energy efficient and, quite frankly, because it’s hip and cool to have one. …

July 17th, 2009 Honda bringing back overtime at Japan plantsTOKYO — Honda is stepping up production and bringing back overtime at its Japanese plants in response to solid demand for its small cars and hybrids , the automaker said Friday. … June 1st, 2009 Japan new auto sales down 19 percent in MayTOKYO — Domestic sales of Japanese vehicles fell for the tenth straight month in May, an industry group said Monday, as the recession led to increasingly cautious consumers. …

And therein lies the number-one problem with U.S. automakers : no one wants the cars they’re manufacturing. The problem isn’t the cost of labor, which many would like us to believe, though it’s easy to play the union straw-man game here. … Fix these problems and you’ll have a much healthier, more competitive, and more profitable U.S. auto industry . Easier said than done, right? Granted, I do not profess to have all the answers. It’s taken GM, Chrysler and Ford decades to …

We found out today that the EPA, over the weekend, changed the MPG ratings of many cars and trucks sold in the years which would make them eligible for the so-called “clunker program” (vehicles not more than 25 years old). … study the advertising and see which dealers are matching the voucher amount or giving other special incentives and go out there and do your best — you’re helping the environment, but most of all, helping the beleaguered auto industry . …

Stuttgart-based Daimler said sales across all of its units, including luxury cars , vans, trucks and buses. Other factors that weighed on the figure included its relinquishing a 19.9 percent equity stake in Chrysler that took effect June 3. … Automaker Daimler has Q2 loss of €1.06 billion ($1.51 billion), result beats analyst estimates. July 29th, 2009 Daimler posts $1.51 billion loss in second quarterBERLIN — German auto and truck maker Daimler AG said Wednesday it lost …

Ford applied for $11 billion dollars from the Department of Energy’s Advanced Technology Vehicles Manufacturing program (ATVMP). It received $5.9 billion, payable over 25 years. They are applying for ANOTHER $5.1 billion. (For the math aversive, that would put them $.1 billion above their original request.) The mainstream media meme—that The Blue Oval Boyz are “pure” capitalists—is bunk.

Toyota has been remarkably upfront about its struggles with “Big Company Syndrome.” The fate of Toyota’s predecessor as the world’s largest automaker is an unavoidable example of what awaits giant manufacturers that lose their focus. And yet, as Toyota has replaced GM as the big daddy of car building, it keeps making eerily familiar mistakes.

For a country that values progress, what happened to the American auto industry ? Wall Street and our culture of profit-over-common-sense have mired cars in a no-growth non-efficiency land of limbo. “The average fuel efficiency of the US vehicle fle. … The New Scientist article goes on to say that the reason is probably due to no “external prods” meaning no American leadership forcing business ( auto makers ) to increase the efficiency of their vehicles. …

It could be a shot in the arm for car manufacturers, dealers, and all associated with the auto industry . It might even prod consumers towards more efficient vehicles that would lessen our oil dependence and help clean up the environment. … And half of Subaru’s lineup (Forester, Outback and Tribeca) are considered trucks . Only in America would we define “truck” to include station wagons. You may remember how the SUV was a very profitable tool for auto makers to get …